Wednesday, 28 October 2015

TATA Goa Paradise And Facebook Join Hands To Bring Real Estate To Its Digital Level.



In the 21st century with Facebook turning out to be one of the most dynamic and integral part of our life, as from the moment we wake up to the moment we go to sleep we keep ourselves constantly posted and updated by this social medium. 

TATA Housing has set a vision to use this source of medium and offer customers opportunity to see and purchase their new project TATA Codename Goa Paradise online. Tata Housing has announced “Social Sell”, a one of its kind service that would let users on Facebook in India to sell houses in its upcoming project in Goa. 

This is one of a kind initiative, via which customers can get registered through Facebook to make sure that they receive their unique invite code, assisting them to login on October 26th login on October 26 to book limited homes at this project “Codename: Goa Paradise” on a first come first basis.

This state of art residential complex is spread across an area of 5 acres, the project is a premium resort themed. Situated close to the Goa airport at Dabolim this project is marketed as a leisure home.

Over 132 million monthly active people in India and people across the world on Facebook can participate and get an opportunity to book a dream home in Goa. This initiative will provide inspiration to other brands to drive awareness, generate leads and deliver sales on Facebook,” said Kirthiga Reddy, MD, Facebook India.

TATA Housing pioneered the concept of online home buying in India India when it partnered with The Great Online Shopping Festival by Google in December 2013. Since then the company is coming up with innovative ideas to sell homes at its various projects.