Digital revolution is something that every one of us has experienced
in one or the other aspect our life, in fact, nowadays it seems almost
impossible for us to live without technology right in our hands.
Many aspects of the technological revolution
like IT systems, ERP’s, web communication, social media have all managed to
transform how business is conducted. It has helped industries become more
efficient and growth focused.
The impact of this digital revolution has been as intense as
any other sector. Technological advancement has found place in every single
aspect of the real estate cycle, from designing and construction to marketing,
branding and sales. Flow of information has been made faster, more reliable and
economical and buyers and investors seem to the ones who are most benefited by
this.
Buyers and renters have a wide variety of options for choosing
properties amongst thousands of listings with multiple of filters customized to
suit their needs instead of relying on brokers. This sort of opening of market
has driven down brokerages, consequently causing developers and builders to
offer myriad facilities and offers to keep customers happy.
Digital revolutions
has opened a number of avenues for marketing for the builders and developers,
with advent of Facebook, Twitter, Slideshare and LinkedIn, developers are able
to engage customers better and make them a more involved party, opening up two
way communication with them to deliver better product and services. Another important aspect is the ability of
using high end software to design and create buildings that are economical, environmentally
friendly and appealing. The time taken to build and develop projects has also
reduced resulting in consumer confidence.
A more indirect benefit has been that the easier processing
of information at financial institutions leading to quicker disbursal of loans
to buyers and developers alike has helped in their financial health.
